The online advertisement was a response to the restart of "Sex and the City". In an article published by The Hollywood Reporter, the advertisement was deleted after two women accused the actors of sexual assault.

Give any friend a story

As a subscriber, you have 10 gifts to send every month. Anyone can read what you share.

In an article published in The Hollywood Reporter, after two women accused him of sexual assault, Peloton pulled down a popular online ad featuring actor Chris North on Thursday.

This article describes in detail the allegations against two pseudonymous women who claimed that North had sexually assaulted them in separate incidents in 2004 and 2015. North played the role of the big man in "Sex and the City", and They were sexually assaulted in the new restart. , North called their accusations "absolutely wrong."

After the allegations surfaced, stationary bike manufacturer Peloton deleted a well-known online ad featuring North. In the first episode of the restart of "Sex and the City"-HBO Max Limited Series, "Just Like That"-described that Mr. Da died of a heart attack after riding a Peloton bicycle, and it was quickly advertised.

"Every allegation of sexual assault must be taken seriously," Peloton said in a statement. "When we mentioned Chris North in our response to HBO's restart, we were unaware of these allegations."

A woman told The Hollywood Reporter that in 2004, 67-year-old North raped her at the age of 22 after inviting her to the swimming pool of his apartment building in West Hollywood. The woman said that after the attack, a friend took her to the hospital and stitched her there. Another woman said that he assaulted her after dating in New York City in 2015 when she was 25 years old.

"These encounters are voluntary," he said in a statement. "It's hard not to question the timing of these stories. I'm not sure why they surfaced now, but I know this: I didn't attack these women."

North has also played roles in "Law and Order" and "The Good Wife", most famously for his role as Kelly Bradshaw in "Sex and the World" (Sarah Jessica Parker) ) The core love figure and the ultimate husband Mr. Bige. City. His death during the restart shocked fans and caused a stir on social media. The day after the show was broadcast, Peloton's stock fell.

Three days after the episode premiered, Peloton tried to make the most of the ill-fated product placement by publishing imitation ads, in which Noth wandered around with his Peloton coach, flirting with her while praising the health benefits of fitness equipment. In the video, Mr. North raised his eyebrows, glanced at the bedroom, and asked: "Should we take another ride? Life is too short, so I can't help it."

Then, after allegations of sexual assault surfaced, Peloton's Twitter post containing the video disappeared. The company said in a statement that it has archived social media posts related to the video and ceased promotion, while trying to "learn more" about the allegations.